Perhaps more than any other product category, probiotics is just truly so exciting (OK, maybe candy launches can compete).
According to a globally recognized market research leader (Innova Market Insights), products (including foods, beverages, supplements) with a probiotic claim has seen fertile growth. U.S. launches of food and beverage products featuring probiotics rose at a compound annual growth rate of 16.9% from 2016 through 2019. (We will save topical and oral probiotic launches for a future blog.)
Yogurt is the primordial probiotic food found in supermarkets and there continues to be development innovation in this sector by brands both great and small. The Greek yogurt leader, Chobani, has launched Chobani Probiotic, a line of fruity plant-based beverages, combining whole grain oats and fruit juices, and fermented with a blend of probiotics to support immune and digestive functions. The drinks also contain a blend of organic fruit and herbal extracts with a light effervescence. According to the company, Chobani Probiotic beverages are offered in Lemon Ginger, Pineapple Turmeric, Peach, Mint and Cherry Hibiscus Tea; the latter which reflects the novel growing trend of edible flowers in unique flavor blends. According to the company, the beverage’s sweetness comes from the natural process of enzymes cleaving the oats, allowing for the six active cultures to thrive.
Probiotics are being introduced for a wider array of use than ever. For example, clinicians can now recommend probiotics you can’t find on store shelves (or professional formulas).
In Australia, a line offered to healthcare practitioners – Bioclinic Naturals -- addresses an increased number of people experiencing digestive irregularities. The six-product line includes condition-specific supplements:
• SIBO Balance to boost health of the small intestine and digestive function
• AllergEase to support relief of symptoms of mild eczema and hayfever.
• Daily Balance to maintain gut health
• IP Restore to reduce mild gastrointestinal tract inflammation, aid repair of the gastrointestinal wall lining and support healthy digestion.
• IBS Relief to support small intestinal function disturbances and promote healthy large bowel microflora balance.
• ImmunoGuard to support immune system function.
Probiotics aren’t just for adults anymore, either. A new probiotic just for children is Innovia KIDS, featuring SOFAR’s LP-DG® strain, which has been shown in nearly 20 human clinical studies to be safe and effective for a variety of human health conditions. The company’s signature nectar shot is offered in raspberry flavor and was scientifically developed for children ages 4 and over. The probiotic powder in each dose is kept stable and effective — without refrigeration in a small bottle with a patented cap, that protects the vulnerable probiotic bacteria.
For maximum effectiveness, probiotics need to be stable and robust enough to reach the gut alive and strong enough to adhere to the intestinal lining and duplicate. The micro-shot system was specifically designed to protect sensitive probiotics in a dry, sealed cap until they are deliberately released into the liquid blend of nutrients at the moment of consumption. When the top of the cap is pressed firmly down, one billion active LP-DG® cultures are released into liquid vitamin nutrients and natural flavors. And, according to the company, your child will very rapidly begin to obtain the benefits of the product.
According to the manufacturer, children also experience life stress – especially in this current age of COVID. To help ease stress, children can especially benefit from daily consumption of probiotics that nourish the pediatric microbiome and by association, support more appropriate immune and digestive function.
Beauty from within is increasingly popular because it makes sense. A supplement that encourages a healthy microbiome will help keep the skin healthy too. The newly refreshed Skin Squad Pre+Probiotic™ is a supplement that supports skin complexion via nourishing the skin microbiome. It has nine probiotics: L. acidophilus La-14, L. paracasei Lpc-37, B. lactis Bi-07 and B. lactis Bi-04, L. salivarius Ls-33, L. rhamnosus HN001, Bacillus subtilis DE111, Bacillus coagulans SNZ1969, B. lactis HN019, as well as the prebiotic konjac root.
According to the manufacturer, the results of research on the product showed that 88% had fewer breakouts while 81% reported digestive improvement, as it regulates expression of enzymes such as matrix metalloproteinase that support healthy skin turnover.
Pregnant women who endure the morning sickness phase may appreciate a new probiotic supplement; Mommy’s BLISS prenatal multivitamin with probiotics contains 1 billion CFU Lactospore Bacillus coagulans MTCC 5856). The product, according to its maker, was formulated to resolve “miserable pregnancy tummy troubles.”
Beverages and Foods
Kombuchas are “in,” as the natural light fizz is found to be refreshing, and the myriad of exotic flavor blends provide a “treat” experience. Health-Ade, a leading kombucha brand, launched Health-Ade Booch Pop blends kombucha with prebiotics, minerals, and real fruit. The company describes this new line as “soda, redefined for a healthier generation: Super tasty, nothing fake, way less sugar, and added benefits.” Flavors areGinger Fizz, Lemon & Lime, and Pom-Berry.
Speaking of “da booch,” recently launched Qula kombucha ready-to-mix (RTM) beverage features Bacillus subtilis blended with minerals that are known to boost hydration, as well as matcha green tea with a robust amount of the antioxidant ECGC, and energy-producting L-theanine. With its “put down the bottle, drop a tab” message, the company encourages consumers to instantly make their own kombuchas, eliminating use of plastic or glass bottles. Flavors include Orange Mamba, Uprise, Queen of Roses and Pink Sunshine.
That’s It Fruit Bars is a nutritious bar that combines both prebiotics and probiotics, offered in newer flavors Blueberry and Banana (joining Mango and Fig). Each bar provides 2 billion CFUs of Bacillus coagulans GBI-30 6086) enhanced by the prebiotic fiber contained naturally in the fruit. The bars contain only two ingredients – the organic fruit and the probiotic and has 70 calories.
Combining the deliciousness of dried fruits with probiotics is the hallmark of Mariani Packing Company. Its line includes cranberries, raisins, apricots, berry mix and prunes, and the latest launch is Probiotic Single-Serve Packs which come in a weekly seven-day supply carton. The fiber in the dried fruits, notably apricots and prunes, serve as a prebiotic for the strain GanedenBC30 – which is said by its manufacturer to be 10 times more effective than probiotic strains found in yogurt cultures. Tip: Mariani’s website has a collection of recipes.
Part supplement, part treat, the memorably monikered Losers’ Chews from NutriSuits, a multi-strain, sugar-free chew containing more than 20 billion CFUs plus vitamin D and prebiotics that the company says helps manage weight by repopulating healthy gut flora, and helps regulate symptoms of occasional gastrointestinal imbalance (e.g., bloating, gas, diarrhea and constipation).
By June 1, 2020, according to one pet product industry resource, 52 new pet food products have launched with specific probiotic benefits. As one of many examples, a startup, Because Animals Inc., which just launched a line of clean pet foods, offers the new Probiotic & Superfood Supplement (for dogs and cats, each) containing a blend of seven types of algae, whole fruit and plant powders and Bacillus coagulans.
It’s easy to get excited about probiotic products. This industry has zoomed dramatically from the days when only the diehard health food stores carried probiotics in capsules, found in the refrigerated section. Probiotics were once so primitive and now innovation drives new strain development as well as products literally for everyone, including our pets.